For the first time ever, Asia Insurance Review will host a dedicated forum for senior corporate and marketing communication professionals serving in domestic, regional and global insurance and reinsurance companies. As such, this conference will fill a major gap for a corporate role that is presented with tremendous opportunities and challenges as a result of rapidly evolving expectations from internal and external stakeholders. The key driver of change is empowerment through technology. It enables access to entirely new market segments, but also requires insurers to offer a whole new customer experience. Communication professionals need to respond to the new key success factors shaped by more demanding recipients. Those executives and professionals who fail to live up to these challenges will rapidly become irrelevant whereas those who embrace and harness change could be rewarded with a more credible voice – and a seat in the Board room.
Against this backdrop, the inaugural edition of the Asia Communication Leaders Summit will focus on the following challenges and opportunities:
1. Meeting the board's expectations in today's rapidly evolving insurance markets
2. Understanding the drivers that shape opinion in a multi-channel media environment
3. Supporting profitable premium growth by enhancing trust, loyalty and transparency
4. Managing reputational risks in the digital age
This conference will feature speakers and highlight best practices from the insurance communications community, the media and leading agencies. In addition, an insurance CEO and sales executives will share their expectations of a modern communications function.
We are excited about this new initiative and its expected benefits to the conference participants and Asia’ insurance industry at large.