Magazine

Feb 2018

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Winning the hearts and minds of customers - the new battleground

Source: Asia Insurance Review | Feb 2018

Savvy business leaders recognise that customer experience (CX) is the new battleground in the pursuit of gaining competitive advantage – no matter which industry you are in. For the insurance sector, which has traditionally had a less than stellar reputation, the task of transforming the customer experience is a pertinent one.
 

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