News01 Dec 2017

Generali Asia appoints Bruce de Broize as Head of Distribution for Asia

| 01 Dec 2017

Generali Asia announced the appointment of Mr Bruce de Broize as new Head of Distribution for Asia. Mr de Broize will report directly to Mr Roberto Leonardi, Regional Officer for Asia.

Based in Hong Kong, Mr de Broize will be responsible for driving growth in Life and P&C businesses across Asia, by formulating and implementing new strategies for all distribution channels.

He brings over 29 years of insurance experience having held senior management roles in both Life and P&C insurance companies in South Africa, Australia, and Asia Pacific (in particular Korea, China, Taiwan, Japan and Hong Kong).

Prior to joining Generali, he was the Regional Chief Distribution Officer for AXA Asia, where he was responsible for building professional distribution capability, distribution management, and transformation of Life & P&C channels.

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