News04 Dec 2017

Qatar:Doha Insurance rebrands and pursues expansion

| 04 Dec 2017

Leading personal and corporate insurer Doha Insurance Group has launched its new brand identity, as part of its ongoing expansion strategy to strengthen its position as one of the "most innovative, customer focused and pioneering" insurance companies in the region and beyond.

Doha Insurance Group is also the insurer's new name, replacing Doha Insurance Company.

The new identity and logo were unveiled last week. The new brand indicates a fresh identity that “balances the heritage and roots” of the company with the requirements of a regional and future-proof brand, in order to meet the growing and ever-changing insurance needs in the region, and to strengthen its position in-line with its regional and international expansion plans, Doha Insurance said in a statement.

Established in 1999, Doha Insurance Group is engaged in the business of insurance and reinsurance. The company was formed in response to the need for growth in the insurance market, warranted by unprecedented accelerated economic expansion in Qatar as well as the enactment of laws encouraging various investments.

Doha Insurance Group President Bassam Hussein said: “We will also be focused, after completing required studies and getting necessary approvals, on implementing the group’s expansion strategy across the Middle East, with an eye on expanding internationally into the European market.”

The company's CEO Jassim Ali A Al-Moftah said: “Our aim for the near future is to be recognised as the most innovative, customer focused and pioneering insurance group in the region and beyond. And we aim to achieve this through increasing streams of income to the group via launching new products and services that are tailor-made to meet the ever-evolving needs of the market.

“We also aim to continue with our expansion plan, after completing required studies and getting necessary approvals, to explore branch and distribution channel opportunities and invest in technology to enhance efficiency of our products and solutions to leave a mark on the national institutions regionally and globally.”

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